Words are my superpower
EXPERIENCED COPYWRITER, ACCOMPLISHED CONTENT PROVIDER, PUBLISHED JOURNALIST, AND EXTREME BLABBERMOUTH ON A MISSION TO MAKE YOUR STORY SMART, OUTSTANDING, AND UNIQUE.
Growing up I was fascinated by sportswear and streetwear ads, and I dreamt of being the mastermind behind them, without knowing that was a job. You might even say sneakers are my copywriting origin story, and, like people resemble their dogs, my writing style evolved to be just like my sneakers: versatile, attractive, timeless, creative, and simple.
With great word power comes great responsibility. So, for over 15 years, I’ve been training, improving, and adapting my copywriting and content writing skills to save the day for clients like Apple, Zalando, Lidl, Amazon, Ringier, Action, Orange, Michelin, New Concept Living, Rompetrol, Bridgehead Media, Swisscommerce and loads more.
I chose to use my powers for good and never shy away from any challenge. From copywriting and content writing to communication and conversion, every story can be written with punch and smarts. And in three languages, English, German, and Romanian, almost like you have an entire team on your side but only have to brief one wordhero.
My resume also has super powers! It comes with a revolutionary transfer system that makes it much easier to move the printout around the office or direct it to the bin.
I wanted my portfolio to be a comic book but my designer insisted a glossy magazine would look more mature. Print it and read it before leaving it in the office bathroom, on the subway, or in the dentist’s waiting room.
This one's still a work in progress, but in the end you'll have an exquisite selection of my favorite "fantasy-copy-works". Stare at each one for a month until they grow on you and you recognize my brilliance.
From ideas to action
Selected snippets & samples to show off some of my favorite projects.
Content writing
Of music, apps, and games
Content writing, Copywriting
Fashionable words
Content writing, Copywriting, Project management
Cookin’ up ideas
Content writing, Journalism
The voice of pop culture
Scriptwriting
Representing the roots
Copywriting, E-commerce, Social media
The call of the wild
built on high standards
“Do what you like and do it the best,” was my father’s advice, and I stuck to it. These guys can vouch for that.
I write for you
This is where my ideas meet your vision. Tell me the details of your creative project and I will make sure the results match your brand, concept, and expectations.
☺︎ Copy
Since I grew too old for telling people I want to be a superhero, I knew I wanted to be the mastermind of advertising. I play with words, I create concepts, and I provide solutions; just brief me and see the magic happen.
- Marketing copy
- Slogans, Concepts & Campaigns
- E-commerce Copy
- Video Scripts
- Website Copy
✐ Content
I am natural storyteller, passionate writer, and information nerd, the trifecta of high-quality content. From music, fashion, tech, and film, to events, travels, gastronomy, and retail, the areas I cover are basically endless; you name it, I write it.
- Blog Articles
- Advertorials
- SEO Content
- Website Content
- Ghostwriting
@ Communication
Mastering this craft skillfully is the key for getting the results you want, that’s why I love blabbering so much. With my combination of experience and ability, I can do the talking for you; trust me, I’ll make it pop!
- Social Media Content & Ads
- Brochures & Presentations
- Newsletters & Press Releases
- Internal Communication
- UX Writing
✈︎ Convertion
With a title made up only for the ”C” alliteration, this category covers everything language related, as long as it’s in English, German or Romanian. You get a 3 in 1 without any loss in quality, you have my word(s)!
- Marketing Transcreation
- Localization
- Translation
- Text Adaptation
- Content Coordination
LEAVING MY MARK
“...incredibly versatile and always reliable. Whatever we needed and whenever we needed it, he just jumped in an took care of everything with such ease.”
“...flexible and open minded, always innovative and resourceful. A great creative asset to our team and an integral part for the success of our campaigns.”
“...provides several creative solutions for each of his tasks and supports them with arguments highlighting the benefits of each approach. We always trusted our copywriter's intuition.”
“...a remarkable writing talent perfectly combined with great communication skills, a special feeling for people, and a witty personality.”
"...takes your idea, and he changes some things, then he adds some things, and in the end you get something so much better than expected."
"...delivers premium results, perfectly fitted to our demands, in both impeccable German and English. Always on time and always on point."